Spec Ad: This Instagram ad for Chess4Life required savvy use of limited space.

I spoke to parents seeking to establish life-long values in their children, highlighting the character-building benefits of chess, followed by a strong call to action.

Spec Ad: The challenge with this Facebook ad for Imagine Designs was evoking an emotional response without the familiarity of a human element.

I wrote curiosity-driven words to Real Estate Brokers seeking to solve an urgent, ongoing need (the professional staging of their clients' homes).

Spec Ad: North Florida energy company Synergy Solar needed to simplify its homepage to better communicate its many offerings.

I created a bold messaging consistent with their faith-based values. The goal in this rewrite was to communicate competence and professionalism alongside the company's humorous brand voice.

Spec Ad: The challenge with this email edit for Focus on the Family was communicating many messages and links without overwhelming their subscribers.

I significantly condensed the text, using breaks, bullets, and concise word choices. This drastically improved readability without losing any core messages.

Spec Ad: Tact was the "name of the game" for this homepage redesign for Horizon Books.

The primary difficulty was speaking in their hopeful, joy-filled brand voice while subtly addressing the topic of death.

I wrote short, vibrant copy that appealed to family values and leaving a legacy.