About Billy
(Founder)
(and why it matters for your business)
As a professional chess coach, I taught students how to strategically position their pieces. I use that same methodical approach as your copywriter to drive revenue by communicating your value.
Why I do this.
To me, there’s no thrill more epic than working with words.
That’s coming from someone who has:
Toured the US in a pipe-and-drum band
Shared a few minutes with the Dalai Lama
Survived being pummeled by a category 5 hurricane
Believe it. I crush “two truths and a lie.”
So why do I believe words are cooler?
Because in my opinion, they carry more weight than any object or experience ever could.
The wrong words hurt your brand, damaging your customer relationships.
The right ones?
Those keep people on your site, clicking your ads, engaging with your emails, and driving revenue.
How I get you those words.
I come alongside business owners as a strategic partner, implementing a step-by-step process built on chess and copywriting principles.
There’s no “cookie-cutter” solution for your business.
With that in mind, I take the time to understand your needs, goals, and style to craft language that:
Sounds like you
Gets wallets out
Positions your products and services as the solution to your customer’s struggles
Separates your business from millions of others through a unique combination of your values, experiences, and goals.
Like a knight, it’s important that your brand speaks and moves differently than everyone else.
When that’s a reality, nothing your business offers can be compared to anything else on the planet.
What you can expect from me.
Professionalism
That means clear communication, well-defined deliverables, punctuality, and discretion.
A healthy dose of crazy
Words that hit home with your audience can’t come from a stick in the mud.
I work with you to discover just the right measure of “different” to infuse into your messaging so people stay interested.
Joy
Businesses are doing some of the most creative and necessary work on the planet. Why not have a good time while we’re at it?
Billy (in black) leading a youth program in Visalia, CA.
What if your customers danced like this when your emails hit their inbox?
Ready for your business to start playing chess?
Click below to book a chat with Billy. We’ll talk about your business and goals and send over a proposal with a range of options to achieve those goals.